Nutrition and Diet

Fruit and vegetable consumption

Fruit And Veg MapAccording to our recent National Health Report, despite an awareness of the recommendations to eat 5 portions of fruit and vegetables per day (60% of people believe that they should eat ‘5 a day’), the average person in the UK only manages 3.4 servings. Again, women do slightly better than men (3.5 compared to 3.3).

People who live in the East and South East are most likely to follow established national health guidelines and eat 5 portions of fruit and vegetables per day (21% from both regions do this). However, some people go beyond these recommendations: 11% of people from Yorkshire say that they eat 7 portions per day.

It’s clear that people from some regions struggle to meet the recommendations more than others; shockingly 7% of people from Northern Ireland and Wales don’t eat any fresh fruit and veg at all. A further 20% of people from Northern Ireland only manage 1 portion per day, along with 14% of people from Wales.

Staying hydrated

Although the average person in the UK fails to drink enough water to meet the established national health guidelines of 1.6l - 2l per day, those who live in Wales are most likely to do so (12%). However, a significant number of people in the UK drink less than a quarter of the recommended amount, with those from Scotland (20%), Northern Ireland (18%) and the North East (18%) drinking less than 250ml per day.

People from the South East are most likely to exceed established national health guidelines and drink more than two litres per day (10%).

Download the report

Download the full National Health Report 2014 here.

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Mr and Mrs Average

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Mr and Mrs Average

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