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Hello my name is...

Small gestures speak volumes as a new initiative at Benenden Hospital in Kent is hoping to show.

Nurses and other front-line staff at Benenden Hospital are making sure they introduce themselves to patients after the hospital signed up to be part of the national campaign ‘Hello my name is …’. The aim is to provide a better, more compassionate patient experience.

The idea for the campaign came from terminally ill Dr Kate Granger, who became frustrated by the number of staff at an NHS hospital who failed to introduce themselves to her when she was a patient. After being discharged, and with her husband’s support, she started the campaign, asking hospital staff to make a pledge to introduce themselves to patients in future.

Dr Granger, who works at the Mid Yorkshire Hospitals NHS Trust, was diagnosed with terminal cancer at the age of 29 after falling ill while on holiday in California.

Jo Lydon, patient experience and governance lead at Benenden Hospital, said: “The ‘Hello my name is …’ campaign reminds and encourages healthcare staff of the importance of introducing themselves when delivering care. The campaign aims to foster a relationship of trust and compassion between staff and patients and to get therapeutic relationships off to the best possible start.

“Here at Benenden Hospital we have always been quite good at this anyway, but signing up to the campaign is a pledge to ensure that all clinical and frontline staff follow this model.”

The ‘Hello my name is …’ campaign has been endorsed by more than 400,000 doctors, nurses, therapists, receptionists and porters across more than 90 organisations. It is supported by the prime minister, health secretary, celebrities and leaders in health organisations.

Kate Granger was awarded an MBE in the 2015 new year honours.

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