Balloon launch marks start of exciting future for leading local mutual
23rd January 2013
York’s grey winter sky was injected with colour as Benenden Healthcare Society launched its new brand ‘benenden health’ with a spectacular balloon launch set off by local school children.
Benenden health invited children from Poppleton Primary School to attend the launch to release 500 balloons to mark the launch of the new brand. To thank the school for their participation in the event, benenden health have donated £300 for the school to spend on a ‘rebrand’ project of their own.
Marc Bell, Marketing and Business Strategy Director at benenden health said:
‘We want to build a powerful and differentiated brand positioning behind our distinctive mutual health and wellbeing proposition that will help us stand out in an extremely competitive healthcare market.
‘We’re delighted to invite schoolchildren from the local community to get involved and help us make the launch event really special.
‘Significant brand changes are being launched this week in order to convey our vision of being the intelligent approach to modern healthcare and to introduce our offering of mutual, not-for-profit healthcare offering to a wider UK audience.’