Benenden appoints new Group Business Development Director
Benenden has appointed Helen Smith as Group Business Development Director. Having formerly been Benenden’s Head of Product Development & Insight, her new role will manage the launch and development of new additions to the range of health and wellbeing products offered by Benenden. Helen will also support existing distribution and build on the established mutual brand in the wider healthcare market.
Helen brings a wealth of professional expertise and knowledge to this new role, having worked within mutual healthcare provision for over a decade. She joined Benenden two and half years ago as interim Head of Sales and Marketing, before being promoted to Head of Product Development &Insight.
Whilst at Benenden, Helen has established a new product and research department focusing on health and wellbeing, reviewing core services and developing corporate products. In her new role, she will work closely with the senior leadership team at a group level to continue to grow the business and oversee the launch of a wider range of health and wellbeing products.
Helen previously took a lead role in establishing Benenden’s partnership with Bupa, in a deal worth more than £200m. The partnership means that Bupa will now administer the Benenden Personal Healthcare product on behalf of Benenden and arrange local diagnostic and treatment services for covered members.
Helen comments, “This role offers me a really exciting opportunity to take on a new challenge within the Benenden group. I’m looking forward to building a team and an infrastructure which will enable us to develop new product solutions for our members and grow the business.”