Benenden health teams up with GetLenses in reciprocal marketing partnership
23rd October 2013
A new marketing partnership deal has been announced between benenden health and contact lenses provider GetLenses.
The latest in a series of partnership deals for healthcare provider benenden health will see reciprocal promotion of products on major customer channels.
GetLenses offer contact lenses at affordable prices and provides benenden health with the opportunity to access GetLenses’ customer base.
Lawrence Christensen, Marketing Director at benenden health said: “benenden health continually pushes to improve its offering to members, both in its services and through our membership ‘rewards’ programme. By teaming up with GetLenses, we’re lining up with an organisation that helps us offer best value to our members whilst enabling us to access Get Lenses’ own customer base.
“We look forward to working with GetLenses and ensuring that both organisations gain maximum value to customers from the partnership. This is the latest in a series of reciprocal agreements with like-minded organisations.”
The first activity as part of the partnership commences this month with the inclusion of a benenden health flyer in GetLenses delivery boxes – representing some 25,000+ flyers. This will be complimented by a clickable banner ad on delivery emails as well as a bespoke URL on both organisations’ websites.
In reciprocation, GetLenses will have an editorial piece in the winter edition of benenden health's member magazine benhealth, which reaches more than a quarter of a million people across the UK. Finally, members logging on to benenden health's rewards site will have access to 10% off their first order with GetLenses.