Benenden launches new partnership with the Lawn Tennis Association
3rd March 2016
Benenden has joined up with Lawn Tennis Association (LTA) to run a series of Benenden Tennis Festivals across the country this year - with the aim to promote health, fitness and inspire more people to play in their local clubs and to change public perceptions about tennis.
Research launched today (3rd March) by Benenden ahead of Team GB’s match in the Davis Cup by BNP Paribas this weekend has revealed that over one in five (20.4%) parents would like to play more tennis with their family and nearly 1 in 5 (15.6%) believe that there are more British role models in tennis than any other sport.
With sunnier, lighter days fast approaching you’d expect families to lace up their trainers and get out on to the tennis court, but perception barriers to taking part in tennis were also revealed in the survey with 20% of people thinking that tennis is an elitist sport and nearly a quarter (24%) believing tennis is too expensive to play.
The research also found that 88% of people agree that more needs to be done to make tennis more accessible, with data from the LTA stating that 70% agree that it is a great way to keep healthy. Benenden and the LTA have come together to positively address this issue by running a series of Benenden Tennis Festivals across the country this year, with special packs available free to GB tennis clubs containing everything they need to organise a festival with the aim of getting more people playing tennis more often.
Greg Rusedski, former British number one tennis player, said: “It’s interesting that the public still believes tennis is too expensive to take part in. It’s an oddly popular misconception when all you actually need is a racquet, ball, a friend, and public court which can be free to use. The Benenden Tennis Festivals organised by the LTA are designed to inspire more people to play tennis via clubs across the UK and to hopefully change the public perception that tennis is too elitist.”
Lawrence Christensen, Group Marketing Director at Benenden, said: “Promoting good health and wellbeing is at the heart of Benenden’s values and with 70% recognising tennis could be a great way to keep fit, the Benenden Tennis Festivals are a great solution to a perception that tennis isn’t as accessible as it could be. British success in tennis professionally is on the rise and we want to help the LTA to get more people playing tennis more often.”
Benenden and the LTA are hosting Benenden Tennis Festivals throughout the year right across the UK to coincide with key seasons in the tennis calendar. Over 380 tennis clubs signed up for the first festivals coinciding with this weekend’s Davis Cup by BNP Paribas match with the second series of sign-up for the grass court season beginning on 7th March.
Notes for Editors
The research for Benenden was carried out between 12/02/2016 and 16/02/2016. Sample: 1,203 UK Parents (including 617 parents of under 18 year olds).
The data for the Lawn Tennis Association was collected between January 2015 and December 2015 with a 20,000 sample size.
For more information on Benenden Tennis Festivals visit www.lta.org.uk/competitions/family/benenden-tennis-festivals/