Benenden partners up with York-based business Pavers Shoes
17th Sept 2015
A new partnership between two York-based businesses will be kicking off this week - seeing health and wellbeing provider Benenden teaming up with local family-run business Pavers Shoes.
The partnership will see Benenden appearing in a special guest feature on the Pavers TV channel (Sky 669) and www.paversshoes.tv website throughout September – with exclusive offers for Pavers customers when signing up as Benenden members.
Dora Kolacsek, Senior Marketing Executive at Benenden explained, “This partnership is an excellent fit for us – Pavers have a large base of loyal customers who we feel will engage well with our healthcare offering. It’s been great to work with another local business who have a similar ethos to our own and a commitment to offering high quality products and services to their customers.”
“The TV show will be a great platform for Benenden to bring our message of mutual healthcare to a wider audience – allowing us to go into detail about the nature of our services and benefits to members. We are really excited about working with Pavers and look forward to developing the partnership further. ”
Stuart Paver, Managing Director at Pavers Shoes said, “We are delighted to work with Benenden – we are very careful to select partners which we feel are a good fit with our customer base and Benenden’s values match well with our own.”
The hour-long show which will initially air throughout September on the Paver Shoes TV channel, will present Benenden’s Personal Healthcare offering - explaining how the discretionary nature of the services benefits their members. The show features Benenden’s Paul Duffy as a guest and Debi Jones as a presenter. Viewers will be offered an exclusive incentive for joining as a member - £20 Boots vouchers for new members who sign up and a further £10 voucher for every family member and friend added to a new or existing membership.