HF Holidays and Benenden Healthcare announce affinity partnership
5th October 2012
HF Holidays and Benenden Healthcare, both long established and award winning mutual organisations, are embarking on a new affinity partnership.
The two organisations will now be working together to provide new, exclusive healthcare and leisure offers for the mutual welfare and gain of their members, by creating a programme of joint promotional initiatives.
HF Holidays is the UK’s largest walking and leisure activity holiday provider, while Benenden Healthcare is one of UK’s leading health and wellbeing mutuals.
Commenting on the news, Ed Mayo, Secretary General of Co-operatives UK said: ‘It is a great encouragement to see two active members of Co-operatives UK joining forces and working together for the benefit of their members. I look forward to following the development of this new partnership which will positively contribute to the growth of the UK’s co-operative economy.’
The two members of ‘The co-operative UK top 100’ are offering more welcome news from within the co-operative sector following Co-operatives UK’s report on the state of the UK’s co-operative economy earlier this year.
The UK’s co-operative economy has outperformed the UK economy for the fourth consecutive year, with a growth of 1.5% in 2011 compared with 0.7% in the UK economy.
HF Holidays’ Chief Executive Brian Smith said ‘We are delighted to be working with another progressive and growing society, and look forward to our members reaping the benefits of our co-operation.’
Marc Bell, Marketing & Business Strategy Director at Benenden Healthcare, said: ‘Co-operating with another mutual in this way helps to strengthen the position of both organisations in our respective markets.
‘We’re delighted to be teaming up with HF Holidays and look forward to offering something extra for all their members and employees.’
Award-winning HF Holidays is one of the largest co-operative holiday organisations in the UK, offering an extensive range of guided walking holidays and short breaks, sightseeing tours and leisure activity holidays – in Britain, Europe and Worldwide. The society operates 20 Country Houses around the UK.
Benenden Healthcare, the UK’s most trusted healthcare provider, reached a milestone in their 107-year old history this year by opening their membership to all UK residents and not just public sector workers.
For further information on HF Holidays’ contact PR Manager Vladi Harris on 020 8732 1236 or firstname.lastname@example.org.