New member enquiries 0800 414 8001 *

Existing members 0800 414 8100 *

High production values on display in behind the scenes look at benenden health TV advert

18th April 2013

The mutual healthcare provider benenden health has today revealed the work ‘behind the scenes’ of their recent TV advertisement, which has been broadcast on national television since January.

The short film available on benenden health’s YouTube channel at shows how the two-day production faced weather difficulties during filming on what is benenden health’s first ever national TV advertisement.

The TV advert itself was rolled out in January as part of a major rebrand of the healthcare provider’s identity and creative – from ‘Benenden Healthcare Society’ to ‘benenden health’.

Lawrence Christensen, Marketing Director at benenden health said: ‘This short film enables our audiences to see what goes on behind the scenes in the production of a TV advert and what goes into the making of such a high-end production.  

‘The campaign itself has been very important to us, helping to establish benenden health as a major provider of health and wellbeing services with an affordable price and our valuable mutual, non-profit ethos.

‘The aim of our rebrand is to position ourselves as a viable alternative to private medical insurance. We’ve invested in modernising our brand so that it appeals to a wider audience and the TV advert is a key component of this.

‘We’ve seen traffic to the website more than 60% as result of the advert and we’ve had an increase in people visiting our social media channels to see what members and others say about us. This is something that we very much welcome because generally we see highly positive feedback from people who have good things to say about benenden health and the services that we provide.’

benenden health’s rebrand campaign was created by outside the box, whilst production of the advert, directed by Cosmo Wallace, was handled by The Gate Films, with post-production by Edit 19 Manchester and visual effects by Neon London.

Dave Easton, Creative Director of outside the box, said: ‘We wanted to create a moment of calm that would cut through the noisy ad break and portray benenden health as the self-assured, confident and trustworthy healthcare provider it is. The weather on the shoot in Godalming, Surrey, was something we hadn’t predicted but thankfully post-production made the sun shine and brought the bubble to life to demonstrate how benenden health looks after its members.’

 

twitter icon facebook icon youtube icon linkedin icon googleplus icon

Contact us - We would love to hear from you

New members

Send us a message

Benenden Personal Healthcare
Holgate Park Drive
York
YO26 4GG
0800 414 8001 * (Lines open 8am-5pm, Mon-Fri excluding Bank Holidays)

Existing members

Send us a message

Benenden Personal Healthcare
Holgate Park Drive
York
YO26 4GG
0800 414 8100 * (Lines open 8am - 8pm, Mon-Fri excluding Bank Holidays)

Please note that your call may be recorded for our mutual security and also for training and quality purposes.

Health cash plans

Benenden Health Cash Plan
BHSF Limited
2 Darnley Road,
Birmingham,
B16 8TE
0800 414 8071

Lines are open 8.45am to 5.30pm Monday to Friday.

Self-pay orthopaedic surgery

Send us a message

Benenden Hospital Trust
Goddard's Green Road
Benenden
Cranbrook
Kent
TN17 4AX
01580 242521 (Lines open 8am-4.30pm Mon-Fri)

Health assessments

Send us a message

Health assessments
Unit 1, Cameron Court
Cameron Street
Hillington Park
Glasgow
G52 4JH
0800 414 8486*

Travel insurance

Send us a message

Travel insurance
2nd Floor Maitland House
Warrior Square
Southend-on-Sea
Essex
SS1 2JY
0800 414 8301*

Lines open for Sales
9am-8pm Monday to Friday 
9am-5pm Saturday
10am-5pm Sunday

Lines open for Customer Services
9am-8pm Monday to Friday
9am-5pm Saturday
10am-5pm Sunday

Benenden business healthcare

Send us a message

Benenden Business Healthcare
Holgate Park Drive
York
YO26 4GG
0800 414 8179* (Lines open 9am-5pm Mon-Fri)

Home insurance

Send us a message

Benenden Home Insurance
1st Floor Maitland House
Warrior Square
Southend on Sea
Essex
SS1 2JY
0800 414 8556* (Lines open Monday to Friday 9am – 7pm, Saturday 9am – 5pm, excludes Bank Holidays)

Home Emergency
0800 294 2851* (Lines open 24 hours a day)

Legal Expenses
0330 100 9618* (Lines open 24 hours a day)

Charitable trust

Send us a message

Find out more

Charitable Trust
Holgate Park Drive
York
YO26 4GG
0800 414 8450* (Lines open 8am - 4pm Mon-Fri)