A second award shortlisting for benenden health’s community work
12th August 2013
Benenden health’s work with York City Football Club has been shortlisted for an award for the second time – this time for ‘Best Business and Community Link’ in The Press Business Awards.
The York-based mutual has been recognised once again for its partnership with York City as both main shirt sponsor and as health & wellbeing partner of the club’s charitable arm, York City in the Community.
Paul Keenan, Head of Communications at benenden health said: “We’ve always seen our work with York City Football Club as a mutually-beneficial community partnership and we are delighted to see it recognised in this way.
“One of the highlights of the partnership came at the start of the year when our rebrand meant the shirts needed to be changed, we offered fans a new shirt free of charge and many hundreds took advantage of this offer. Working with the Archbishop of York, who was the first fan to swap back his shirt, we then donated the old shirts to charitable causes both in the UK and abroad.
“We are delighted to be shortlisted for this award which recognises the community ethos of both our organisation and York City. We are proud of the work that we’ve achieved so far and look forward to further community-based projects which we have lined up.”
In addition to the shirt sponsorship and the shirt swap initiative, benenden health has also carried out a range of activities in the local community alongside York City.
Free health-checks for supporters were offered on match days and at the Nuffield Health York Hospital as well as health-checks last summer for the first team squad, including checks for heart health.
Outreach into local schools has also been undertaken along with sponsorship of the City Masters programme to encourage men to get back into football.
The winners of the award will be announced at a black-tie dinner at York Racecourse on 21st November.