Benenden health strikes deal as new main sponsor for York City in the Community
27th August 2013
York City sponsors benenden health are set to extend their community health partnership with the Club as they take on the role of main sponsor of ‘York City in the Community’.
The sponsorship deal will support York City in the Community in their goal to reach 100 local schools this year - providing a range of football coaching, healthy eating and healthy lifestyle advice to young people in the local community.
Lawrence Christensen, Marketing Director at benenden health said:
“Over the past year we’ve built up a great relationship with York City both as shirt sponsors and through getting involved in aspects of their community work. We are really pleased to be able to support the Club further, by becoming main sponsor of York City in the Community.
“The range of activities undertaken in the community by the Club is diverse and far-reaching and we’ve been impressed by all the work they do. We relish the opportunity to play a key part in supporting the development of the community programme in the new season and extending the level of activities we are involved with.
“benenden health’s sponsorship will help York City make a real difference to the local community.”
The main community sponsorship will run throughout the 2013/14 season with a varied range of activities set to take place. This will include an outreach programme in local schools to deliver health and wellbeing advice and sponsorship of the annual Junior Club Tournament.
The partnership also incorporates sponsorship of the City Masters football sessions and the Christmas match day programme competition as well as a variety of other activities. benenden health will also continue as main sponsors for the annual York City Family Fun Day, which this year takes place on 22 September at Bootham Crescent.
Paula Stainton, York City in the Community Manager said: "We are delighted to extend our partnership with benenden health and have lots of fantastic joint initiatives planned for the coming season alongside exciting new areas of growth for the programme including social inclusion and disability projects."
The new partnership follows on from the recent shortlisting of benenden health’s community relations work with York City in both the Yorkshire & Lincolnshire CIPR Pride Awards and the York Press Business Awards.
York City in the Community
York City in the Community’s main aims are to increase participation in sport; mainly football and mainly among young people. By working within the local community, YCITC aims to increase awareness, promote health and wellbeing and build the reputation of York City Football Club and its community partners.
YCITC works within local schools and communities, across North Yorkshire, providing football coaching, healthy eating and lifestyle advice, attending charity events and providing a link to the Football Club and its Youth Development Academy.