Are British women placing themselves at risk by putting looks before health?

17th January 2011

Four in ten British women are more worried about their looks than their health, according to research released today by mutual, not-for-profit healthcare provider, Benenden Healthcare Society.

The study revealed that women are more prepared to spend money on products which give the impression they are healthy - rather than healthy products. Nearly 19 per cent admit to crash-dieting and one in twenty have resorted to laxatives to squeeze into tight-fitting fashions. Whilst four per cent said they ended up suffering from an eating disorder to look their best for a night out. Eight in ten would be encouraged to continue their bad habits if they received a compliment, and one in five would ‘do anything’ to get into a size eight pair of jeans.

Yesterday, a spokesman for mutual healthcare provider Benenden Healthcare Society, which carried out the study, said: “It would be wrong to say that these results come as a surprise, as so many of us are guilty of taking shortcuts to ensure we look good - often at the expense of our health.

“There’s a real danger that British women are becoming too focused on what they look like and forgetting to look after their inner health. They become obsessed with the latest beauty trends and maintaining a perfect look, but in the end it’s just a mirage and they’re not caring enough for what’s going on inside their bodies. Women can be slim and look good, but it doesn’t necessarily mean they’re healthy.   

“Benenden Healthcare believes strongly that health & wellbeing should be a priority to everyone. The information is out there – particularly on our own website – so people do have the opportunity to find out how they can prioritise health over beauty.

“Just a few simple steps can often make a big difference to your health & wellbeing and often being healthier leads to being happier.”

(The research for Benenden Healthcare Society was carried out online by OnePoll between 24th December 2010 and 4th January 2011 amongst a panel resulting in 3000 respondents. 

This research was conducted as part of our 'New You' campaign, running throughout January and February.)

 

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