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Parents attitude towards childhood obesity revealed

22nd June 2011

A study released today by Benenden Healthcare Society has revealed that one in eight parents think their child is overweight, and they blame it on diet.  

Researchers found a startling number of mums and dads believe their son or daughter is obese or severely overweight, with the majority blaming it on their unhealthy diet. Sugary snacks, taking part in little or no exercise and believing ‘it’s in the genes’ were also excuses put forward to explain why millions of kids are out of shape.

But 85 per cent said they were to blame for their child’s size and half wished they were more active with their kids. 

The report into 2,000 parents’ attitudes towards their offspring’s well-being was commissioned by the leading health & wellbeing mutual organisation, Benenden Healthcare Society.

Yesterday, Paul Keenan, External Affairs Manager for Benenden Healthcare, said: ‘Parents are clearly recognising the challenge they face in stopping the rise of a generation of overweight children, but they are unsure of the ways in which they can prevent childhood obesity.’

‘Parents and children face many daily pressures such as food advertising and the popularity of computer games and it can often be hard to not slip into bad eating habits and lack of exercise. There should not be a single avenue of blame and it will take a holistic approach to tackle this important issue.’

‘Parents can start with a positive attitude to health and wellbeing, which involves all the family. Benenden Healthcare encourages good health and wellbeing by educating its members via regular communications on health issues with members and a dedicated section on our website. A great source of information about staying healthy and eating well can also be found on the NHS’s Change 4 Life website.  We support Change 4 Life and would certainly recommend parents and children to take a look and download lots of healthy advice. It’s never too late to start.’

The Benenden Healthcare study quizzed parents on their attitudes and behaviours towards the health of children aged between eight and sixteen:

Sister Jane Wallace of Benenden Hospital who specialises in obesity issues commented: ‘The Obesity epidemic currently raging has presented parents with a whole new set of challenges. There has been far more caution with children of this generation in terms of not allowing them freedom to walk and cycle to school.

‘There is also wider availability of fast food and fizzy drinks which are cunningly designed to not only be delicious but also addictive and many of these temptations are on sale en-route to secondary school where parents have no control whatsoever on what the child is consuming. Children are also more sedentary and adept at entertaining themselves indoors with computer games, rather than playing outdoors.

‘By 2050, it’s predicted that 25% of children will be obese: that is a body mass index of over 30.  Genetics are often mentioned in the discussion about obesity and are considered to be a factor but it is not a helpful one. This epidemic is becoming far too serious and it is perhaps time for legislation to be considered in order to tackle the problem that our society has created.’

The report also highlighted a whole raft of reasons why the nation’s parents have cause for concern:

Just 55 per cent of parents encourage exercise and six in ten don’t bother ensuring their children eat their five a day portions of fruit and veg. 

Of those who consider their child to be overweight, four in ten don’t see this changing in the near future and 46 per cent went as far as to say they were concerned for their child’s future health.

It also emerged that two thirds of youngsters are aware of their weight or figure – with half concerned they are ‘too fat’, while one in five reckon they are too short for their age.

Finally, 35 per cent of parents polled classed themselves as ‘overweight’ or ‘chubby’ and 62 per cent of these are worried their children will turn out the same as them.

 

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