The affordable private healthcare provider reports major financial turnaround and increased investment in member services.

Not-for-profit, affordable healthcare provider Benenden Health has announced a significant financial upturn for 2025, reporting an operational surplus of £25.1m and an accelerated investment in member’s services. This marks one of the strongest financial positions in the organisation's 120-year history.

The results represent a secure foundation for continued investment in member services, digital transformation and new product development. As the UK's largest provider of affordable consumer healthcare, Benenden Health supports more than 870,000 members across the country.

Thanks to this strengthened financial position, Benenden Health was able to expand and enhance its member offering throughout 2025, adding 80 new surgical procedures across general surgery, gynaecology, urology and ENT. The organisation also invested in a suite of new digital health services, including app-based heart rhythm monitoring, eye health screening, skin lesion assessment and a new remote dermatology service. These additions are included free as part of its membership, and form part of Benenden Health’s commitment to delivering greater value and broader choice for its membership.

The organisation attributes its improved financial performance to lower claims costs in areas such as Surgical Treatment and GP appointments, which has enabled increased strategic investment in technology, brand activity and product enhancements.

In 2025, Benenden Health also saw strong performance from its national brand campaign, which returned to TV screens in partnership with ITV and doubled unprompted brand awareness from 11% to 21% after the campaign. Benenden Health also remains one of the most-trusted private healthcare providers in the UK today, with a Trustpilot score of 4.6.

Benenden Health's CEO, Tom Woolgrove, said:

“Our financial performance in 2025 reflects the strength of our strategy and the commitment of our employees. Moving from a deficit in 2023 to a £25m surplus in just two years is a significant achievement, while continuing to deliver for our members and achieving high levels of satisfaction, and gives us a robust financial base and the platform to invest even more in the services our members rely on.

“This surplus has enabled us to expand our product in meaningful ways, from adding 80 new surgical procedures to introducing new digital health tools that help members monitor their heart, eye and skin health. These enhancements are all about giving all members more value and more ways to take control of their health and wellbeing.

“As we enter 2026, we’re focused on using this strong financial footing to deliver new products, improve member experience and ensure Benenden Health remains the UK's leading affordable healthcare provider.”