Generation Alpha in the workforce

Generation Alpha - or 'Gen A' - born between 2010 and 2024, will begin entering the workforce in the next couple of years. Expected to be a digitally forward-thinking and AI-native generation, their formative years have also been shaped by economic and political volatility. This has given them heightened empathy and awareness of both mental and physical health needs, inside and outside the workplace.

So, what will Generation Alpha expect from employers, particularly regarding health and wellbeing support? How can organisations adapt to meet those needs?

What's in the report?

• We surveyed 500 young people aged 13–18 and their parents about their hopes and expectations for the future of work. 

• We also spoke to 500 human resources (HR) decision-makers to understand what younger employees want from their workplaces today.