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We’re boosting employee engagement with our new health and wellbeing strategy – here’s how

We have recently launched our new internal health and wellbeing strategy ‘Working Well, Living Better’. We’re aiming to build on the achievements of our first health and wellbeing strategy with this second iteration – but take it one step further.

We’re focusing on our employee's health and wellbeing, to help them be at their best in all aspects of their life, not just at work. In doing so, we’re aiming to make a positive impact on the health and happiness of our workforce, boosting workplace wellbeing and employee engagement in the process.

In this blog, we’re going to explain our new strategy in more detail, as a helpful case study for you to consider when developing, or evolving, your own employee health and wellbeing initiatives.


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Keep your employees healthy and happy with our free guide to developing a health and wellbeing strategy

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Why is health and wellbeing key to employee engagement?

There’s a clear link between workplace wellbeing and employee engagement.

In the April 2019 CIPD Health and Wellbeing at Work survey, when subjects were asked: ‘What has your organisation’s employee health and wellbeing activity achieved in the last 12 months?’, the most popular answer (selected by 52% of respondents) was better employee morale and engagement.

Plus, among those organisations who offer health benefits, 66% report increased productivity and 67% say employees are more satisfied, according to the International Foundation of Employee Benefit Plans survey.

That’s why we anticipate our new health and wellbeing strategy will contribute to a healthier and happier workforce and have a positive impact on employee engagement – on top of the good work we already achieved in our first strategy.

How we developed our health and wellbeing strategy

Our new strategy has been developed using insights from employee surveys, our cross-departmental wellbeing working group, quantitative data, market research and learning from our original strategy, which has been in place – with great success – for over two years.

But, as businesses change over time so do the needs of their employees. That’s why it's important to continually refine your health and wellbeing strategy to ensure that it works and remains relevant to the changing wellbeing needs of your people.

We decided to re-assess our strategy and refresh it with the following six key themes: 

The six key themes of our new health and wellbeing strategy

’Working Well, Living Better’ is built around six key themes, each with their own area of focus:

1. Mental health 

Continuing the good work of our first strategy to remove the stigma of mental health, with a focus on prevention.

2. Physical health 

Supporting employees in key focus areas identified from employee survey data and people insight; including sleep, activity and nutrition.

3. Financial health

Recognising the needs of our multigenerational workforce, helping employees to reduce, or manage, the stress of financial worries.

4. Work relationships 

Fostering a strong workplace community, with focus on our manager-employee relations, understanding the impact that this has on wellbeing.

5. Job fulfilment

Empowering employees to achieve a sense of satisfaction and value in their work.

6. Work environment 

Ensuring that the workplace itself is a pleasant and healthy environment to spend time in.

We have a range of initiatives planned to support each theme. Our mental health initiatives, for example, include training all people managers in mental health awareness and encouraging every employee to create their own wellness action plan so they can be at their best.

For physical health, we’re planning on running active challenges (like step challenges) throughout the year, alongside organising health awareness sessions, sleep education workshops, and providing healthy eating options in the office.

You can find out more about how to develop your own health and wellbeing guide by downloading our free employer’s guide today.

We also have a suite of posters which provide some steps your employees could take to help improve their mental, financial and physical health, download the poster suite here

Launching our new health and wellbeing strategy

In the run-up to launching our new health and wellbeing strategy, we invited employees from our wellbeing working group to submit their ideas for a name. From the many suggestions put forward, we chose ‘Working Well, Living Better’.

By encouraging our employees to take part in the naming process, we helped drum up enthusiasm for the strategy, and generate a sense of buy-in.

With the launch of anything new, it’s crucial to raise awareness to ensure colleagues are engaged. It goes without saying but without a widely publicised launch, employees won’t be aware that there’s something new on offer – and this means they may miss out!

A week-long launch of our strategy to Benenden Health employees commenced towards the end of January and included daily activities that were focused on our health and wellbeing themes. Helping to take our employees on a wellbeing journey, as well as helping to embed the long-term initiatives of our strategy.

Develop your own health and wellbeing strategy

Our 50+ page guide takes you through the five key stages to creating a health and wellbeing strategy at your company, now including a Benenden Health case study. The guide includes advice on:

  • Planning your approach
  • Getting management buy-in and securing budget
  • Developing your strategy
  • Launch your health and wellbeing strategy
  • Reviewing and refreshing your strategy

To access the full guide simply complete the form and download.



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