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Five multi generational employees discussing wellbeing

Managing the Wellbeing Needs of a Multigenerational Workforce

Demographic change is expected to have a profound effect on the UK labour market over the next two decades, and it’s not unusual today for an organisation to have five different generations to be working side by side. According to the CIPD1, the pension crisis, growth in service industries, migration patterns and the expansion of university places are all factors in this shift, and it is expected to keep increasing.

Research shows that focusing on wellbeing and flexibility will help employers to improve employee satisfaction2. However, it is crucial for companies to be able to manage the wellbeing of each generation effectively, in order to see these results. The challenge is that one generation’s needs and preferences may not be the same as another’s.

To help businesses understand the characteristics and wellbeing needs of each generation, and therefore provide suitable initiatives, we worked with Jane Abraham, health and wellbeing specialist and Managing Director of Flourish Workplace Ltd, to create this useful guide.

Find out how our business health and wellbeing services could support both your business and employees.

The five generations and their wellbeing needs

The Silent Generation: age 72+

Born against the backdrop of the Great Depression and WWII, this generation is perceived to value tradition and conform to social norms. Some of the needs and concerns for this older generation are musculoskeletal conditions, heart conditions, poor sleep, visual/hearing impairment and bereavement of loved ones.

Possible wellbeing initiatives to offer include:

  • Health assessments to identify possible health risks in advance

  • Ensure correct ergonomic set up of workstations

  • Offer discounted sight/hearing tests

  • Provide access to counselling or an Employee Assistance Programme (EAP) to help with bereavement and loss

Baby Boomers: age 54-71

This generation are in the period of life where diseases and disabilities most often develop. They may be less active than younger generations and suicide rates are also highest amongst this generation.

Possible wellbeing initiatives to offer include:

  • Encourage exercise through gym membership or cycle to work schemes

  • Offer access to GP and psychological wellbeing helplines

  • Ensure healthy eating options are available in the office canteen

  • Provide regular health assessments to identify risks before they become an issue

Generation X: age 38-53

Status hungry and hardworking, Gen-X may expect employment perks to match. They’re generally happy and active but do suffer with health issues related to age, such as weight gain, chronic disease, and the menopause. Caring for children as well as elderly parents often creates emotional and financial stress.

Possible wellbeing initiatives to offer include:

  • 24/7 GP services to allow access to GPs online or on the telephone so employees don’t have to take time out of their day to attend appointments

  • Offer flexible working to aid with childcare or the care of elderly family members

  • Provide financial help such as childcare vouchers, and information on tax-free childcare as the voucher scheme transitions this year

  • Offer support services from companies such as Benenden Health’s Care Planning and Social Care Advice service, that can provide information and advice on care options and providers

Millennials: age 23-37

Millennials are generally most concerned about flexibility and wellbeing at work, compared to financial benefits. Obesity, sleep deprivation and mental health issues are prevalent in this generation, and many are unsatisfied with their current financial situation.

Possible wellbeing initiatives to offer include:

  • Promote awareness around healthy eating through healthy eating apps, and providing healthy eating options

  • Run workshops on how to improve sleep and the importance of good sleep patterns

  • Provide access to mental health helpline. For example, with Benenden Healthcare for Business, your employees will have access to our psychological wellbeing helpline from day one

  • Consider allowing flexible start and finish times, remote working or compressed hours

Generation Z: age 18-22

The first true digital natives. Growing up in the recession and seeing the shrinking middle class and widening income gap has resulted in this generation often craving security and stability. They may also be very health aware and are more likely to seek help for mental health issues than any previous generation.

Possible wellbeing initiatives to offer include:

  • Provide access to physical activity, healthy nutrition and education on sleep and alcohol consumption

  • Introduce digital solutions to wellbeing, such as diet and exercise apps

  • Offer mindfulness sessions, resilience training and access to counselling

  • Offer financial wellbeing initiatives including education on budgeting, managing debts and pension education

The most successful wellbeing programmes are those that recognise the specific needs and expectations of today’s changing and diverse workforce. Failure to do this can negatively impact engagement and productivity.

Supporting a multigenerational workforce


To find out more about the concerns, issues and needs of each generation as well as the specific initiatives your company could introduce, download our full guide on ‘Managing the wellbeing needs of a multigenerational workforce ’.

If you’ve recently implemented a multi-generational wellbeing strategy and your company and have any tips or success stories you can share, let us know on Twitter or LinkedIn #multigenworkforce


Our business healthcare

Benenden Healthcare for Business provides an affordable, high quality, private healthcare solution to support all your employees. With easy setup and no exclusions on pre-existing medical conditions, we want to help make healthcare a standard of employment for everyone, rather than just a perk for the few. See how we can help you develop a healthcare solution that works for your whole business.