New member enquiries 0800 414 8001 *

Existing members 0800 414 8100 *

Leading communicator steps up to Marketing Director role

6th March 2013

Following the appointment of Marc Bell as Chief Executive, the award-winning UK mutual organisation benenden health today announces the internal appointment of Lawrence Christensen, former Head of Communications & Strategy, to the role of Marketing Director.

Lawrence firstly joined benenden health in 2008 as Head of Communications before then taking on an additional strategic direction role in 2011.

Lawrence Christensen said: ‘benenden health uses forward-thinking communications tools as a fundamental part of its marketing mix. I am proud to have developed a robust communications function ready to address future challenges and look forward to now managing the full range of marketing methods utilised within the organisation.’

Prior to joining benenden health, Lawrence had 10 years’ experience in the marketing sector with the Home Office, Help the Aged and managing an award-winning press office team at the British Library.

In his time with benenden health, he has overseen a major overhaul of the organisation’s communications strategy as well as formulating a campaign to highlight the benefit of ‘open eligibility’ to the organisation’s 900,000 strong membership in 2012.

2012 then saw benenden health successfully open up its membership to the UK population after 107 years of restricted membership, mainly within the public sector. This was followed by a complete rebrand in January 2013 and the launch of a major marketing strategy including prime-time TV advertising for the first time.

The dual appointment of a marketing specialist as Chief Executive and Lawrence as Marketing Director comes at a watershed moment as benenden health seeks to dramatically increase public awareness of its affordable mutual health and wellbeing services.

Lawrence said: ‘We have tough challenges ahead that I look forward to tackling with the able and talented team I have available to me.’

 

twitter icon facebook icon youtube icon linkedin icon googleplus icon

Contact us - We would love to hear from you

New members

Send us a message

Benenden Personal Healthcare
Holgate Park Drive
York
YO26 4GG
0800 414 8001 * (Lines open 8am-5pm, Mon-Fri excluding Bank Holidays)

Existing members

Send us a message

Benenden Personal Healthcare
Holgate Park Drive
York
YO26 4GG
0800 414 8100 * (Lines open 8am - 8pm, Mon-Fri excluding Bank Holidays)

Please note that your call may be recorded for our mutual security and also for training and quality purposes.

Health cash plans

Benenden Health Cash Plan
BHSF Limited
2 Darnley Road,
Birmingham,
B16 8TE
0800 414 8071

Lines are open 8.45am to 5.30pm Monday to Friday.

Self-pay orthopaedic surgery

Send us a message

Benenden Hospital Trust
Goddard's Green Road
Benenden
Cranbrook
Kent
TN17 4AX
01580 242521 (Lines open 8am-4.30pm Mon-Fri)

Health assessments

Send us a message

Health assessments
Unit 1, Cameron Court
Cameron Street
Hillington Park
Glasgow
G52 4JH
0800 414 8486*

Travel insurance

Send us a message

Travel insurance
2nd Floor Maitland House
Warrior Square
Southend-on-Sea
Essex
SS1 2JY
0800 414 8301*

Lines open for Sales
9am-8pm Monday to Friday 
9am-5pm Saturday
10am-5pm Sunday

Lines open for Customer Services
9am-8pm Monday to Friday
9am-5pm Saturday
10am-5pm Sunday

Benenden business healthcare

Send us a message

Benenden Business Healthcare
Holgate Park Drive
York
YO26 4GG
0800 414 8179* (Lines open 9am-5pm Mon-Fri)

Home insurance

Send us a message

Benenden Home Insurance
1st Floor Maitland House
Warrior Square
Southend on Sea
Essex
SS1 2JY
0800 414 8556* (Lines open Monday to Friday 9am – 7pm, Saturday 9am – 5pm, excludes Bank Holidays)

Home Emergency
0800 294 2851* (Lines open 24 hours a day)

Legal Expenses
0330 100 9618* (Lines open 24 hours a day)

Charitable trust

Send us a message

Find out more

Charitable Trust
Holgate Park Drive
York
YO26 4GG
0800 414 8450* (Lines open 8am - 4pm Mon-Fri)