Benenden backs AIM calls for global preventative approach to health
Friday 3rd June 2016
A conference held in The Hague this week (2nd June) saw international mutuals – including Benenden - join together to promote the need for clear and consistent messages on health promotion and disease prevention.
The new position paper on the issue of health promotion and disease prevention has been published by AIM, the international association of not-for-profit health mutuals and health insurance funds, of which Benenden is a member.
Conference attendees heard about the significant impact that proactive prevention measures can have both on the health of individual EU citizens and also national healthcare and economic systems as a whole.
Lawrence Christensen, Group Marketing Director at Benenden and a conference attendee, said: “This is an important move for AIM and its members. We know from our experience in the UK that the NHS is over-burdened by cases arising from poor personal health choices and negative impacts of the modern lifestyle. By teaming up and placing pressure on key European institutions to adopt proactive measures, mutuals across Europe are asking for positive change and also highlighting the role that mutuals can play in this change.”
The paper provides an overview of different key risk factors and measurements in healthcare and highlights the relevant EU legislation addressing these. Using case studies from leading mutuals like Benenden, the paper describes activities organised and developed by AIM members to address public health issues and disease prevention, before setting out potential actions that should be undertaken by European institutions such as the European Union. The key theme is how these actions can reduce the burden on the public pocket from poor health and provide sustainability for ailing national healthcare systems.
Leo Blum, Chair of the AIM working group on health promotion and disease prevention said, “More prevention is key to the sustainability of our healthcare systems. Ensuring universal access to care is more than ever crucial and can only be achieved by relieving the burden of chronic diseases both on the health and quality of life of EU citizens and on Member States economies. This will only be possible if prevention and health promotion are given the attention they deserve.”
As a leading member of the body, Benenden supports AIM in the view that mutuals and health insurance funds across the globe have a clear role to play when it comes to the promotion of healthy lifestyles and the prevention of disease.
Lawrence Christensen added: “Being a thought leader in healthcare is a key priority for Benenden and we already take a very forward-thinking approach to promoting healthy lifestyles. For example, every member receives a regular health and wellness magazine, our social media channels provides a regular stream of accessible, engaging information and our media relations approach focuses strongly on personal responsibility in health.”
Read the full position paper on the AIM website and AIM’s press release here.