UK confirmed as the 'moan nation'
9th March 2010
The survey of 1885 UK adults aged 16+ also unsurprisingly confirmed Monday as the day that Brits are most likely to have a whinge – with over half of UK adults stating this as their favourite day to get their burning issues off their chests. And the average length of time that we’re likely to have a good moan for? A staggering 25 minutes a day.
It could be time for the UK to shake off its ‘moan nation’ tag with positive thinking and indulgence in favourite activities. Perhaps going on holiday would help, with 57% of adults stating that this could help them boost their mood – but if budgets are tight, 47% of adults think that regular exercise would lead to a more positive attitude.
TV personality, Lorraine Kelly was seen as the most positive celebrity in the country, with 19% of respondents agreeing – can Brits be looking to Lorraine for a good example?
Brits know what they might do to stop moaning, but do they want to do it? 27% of adults believe they moan more know than they’ve done in previous years – and for 85% of the time, it’s about something they have no control over.
The survey also revealed the UK’s top celebrity moaners, with Janet Street Porter and Sir Alex Ferguson listed amongst the top whingers.
Janet Street Porter said: “The British are probably never happy unless they’re whinging – we moan when it’s hot and we moan when it’s cold. I’m known for having a good rant but I’m going to try a bit more positive thinking…as long as it doesn’t start snowing again.”
Benenden Healthcare were promoting the research with a series of radio broadcasts and a webchat featuring Janet on Monday 1st February – they hoped to encourage more positive thinking amongst UK adults.
Janet added: “If you’re going to have a good whinge, make sure it’s a topic you can do something about – and then do something about it!”